The Origins of Sfoglietta®
A Sardinian Tradition, Reimagined
Inspired by the pizzetta sfogliaenjoyed in Sardinia, Sfoglietta® takes a familiar Italian idea and reimagines it for modern life.
Round, golden and generously filled, each Sfoglietta combines delicate laminated pastry with carefully balanced Italian-inspired flavours — creating something that sits deliciously between pizza and pastry.
A flakier way to pizza.
From Sardinia to Britain
In Sardinia,pizzette sfogliaare part of everyday food culture — enjoyed at cafés, bars, bakeries and gatherings throughout the day.
PuffPizza® was created to introduce that inspiration to a wider audience through Sfoglietta®: a contemporary frozen bakery product designed around flavour, convenience and versatility.
Today, Sfoglietta® is proudly crafted in Britain using carefully selected ingredients and specialist food manufacturing, combining Italian inspiration with the consistency required for modern retail, foodservice and travel.
Our Philosophy
Simple food. Great ingredients. A little joy in every bite.
We believe some of the best food experiences come from taking something familiar and making it feel new again.
That belief is at the heart of Sfoglietta® — combining the comfort and familiarity of pizza with the golden, flaky layers of puff pastry to create something distinctive, versatile and made for everyday enjoyment.
We care aboutquality without unnecessary complication. Carefully chosen ingredients, balanced flavours and consistent preparation are central to everything we make. But we also believe good food should remainaccessible and affordable— something to enjoy regularly, not something saved only for special occasions.
As we grow, our commitment is to make Sfoglietta responsibly and consistently, working with trusted manufacturing partners and continually improving how we source, produce and deliver our products. We want to build a brand wherequality, convenience and value can comfortably sit together.
Whether enjoyed at home, picked up for lunch, shared with friends or served in cafés, hospitality and travel, the idea remains the same: make everyday food a little more enjoyable.
That’s Sfoglietta®.
Inspired by Sardinia. Crafted in Britain.
A flakier way to pizza.